UMUSIC AUTMN 2024
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UMUSIC AUTMN 2024 ☆
UMUSIC AUTUMN 2024
The Brief
WHO ARE WE TALKING TO?
Universal Music staff. The whole crew!
That’s everyone from record label teams to IT and finance. A whole range of skills and passions and personalities, but all united by a huge love for music and creativity.
So how can we spark excitement with the whole community?
Insight
When suffering from pressure from work, people working in music industry always find a reason to hold on to their dreams every time music come to their rescue.
The Truth
Seven out of ten were musicians with social anxiety and had suffered panic attacks, while just over two-thirds had experienced depression – three times more than the general population.
-- (A survey of more than 2,000 self-identiffed professional musicians across the UK music industry)
BIG idea
Music is the reason
concept statement
Music is the reason we come together, and the drive to pursue our passions. Yet, we also acknowledge music as the reason for the shadows it casts – the bouts of doubt, the weight of expectations, the moments of vulnerability. Nevertheless, music is finally the reason to mend our spirits.
1 Main Poster + 10 Posters
A series of posters to guide people around the Roundhouse
Execution 1
OOH AD
Inspired by the different infrared thermal imaging showing the brain activity when at rest and enjoying the music
Causes
Money Worries
Irregular Working Patterns and Late Nights
Discrimination, Bullying, and Harassment
Social Isolation
Execution 2
Social media campaign
Even famous musicians can suffer from pressure from this industry.
This campaign invites music celebrities from Universal Music UK to share their worries and how music continues to motivate them.
People working in music industry could post their music stories using #musicisthereason on Instagram to share their experience
Sending email invitation to staff at Universal Music UK.
Showing Universal Music UK cares about their mental wellbeing.
Music is always here to heal.
