AMTRAK
AMTRAK provides a convenient, reliable, and environmentally sustainable alternative to air and road travel for passengers across the United States.
The Amtrak app is a one-stop solution for travelers, offering a range of features to streamline the journey from booking tickets to managing trips.
The campaign aims to sell AMTRAK’s service.
INSIGHT
People want the journey to be as enjoyable of an experience as the destination itself.
THE IDEA
Gateway to Your Getaway
The travel is just as integral a part of the vacation as sightseeing or scuba diving may be. No one wants to waste their hard-earned vacation days on the journey- unless, of course, it doesn’t really feel like one. We portray the Amtrak travel experience as so enjoyable and relaxing, that it doesn’t feel like travel at all.
Execution 1 OOH
EXECUTION 2
Social Media
EXEcution 3
ON-SIte
We use interactive digital billboards to display different views that change when you pass them. Through motion sensors, they recognize when someone passes them and go through a galaxy-like image to end with some kind of view.
At different train stations, we leave posters with QR codes up. The codes lead users to an AR-space where they can view their surroundings as potential destinations they could travel to with Amtrak.
